‘Send Smart. Win Smart’ contest conducted by LuLu Exchange in Bahrain, in association with zee5, was a huge success. The campaign gave customers the opportunity to win amazing prizes just by sending money through LuLu Exchange. The gifts included MacBook Pro, Samsung Note, Samsung 55 TV, Ipads, Samsung Smartwatches, GoPro HERO7, Sony Soundbar, and gift coupons. A one-month free subscription of zee5 premium was also on offer. The campaign received vast media coverage across print, digital, radio, and ong-round activations.
As a part of the campaign, two sets of videos were released in 5 different languages. The videos garnered over 5,44,000 views. The mobile in-app advertisements witnessed 2,25,000 clicks, 1648 installs, and 578 transactions. The programmatic ads received 29,90,439 impressions and over 500 clicks. There were over 1 lakh emailers and SMSs via multiple databases. The whole campaign achieved 176326 remittance transactions and 15900 new customer acquisitions. The campaign enabled LuLu Exchange Bahrain to garner widespread appeal and engagement.